Less than three years after Sia’s Italian Ice’s food truck began rolling around the region, the frozen fruit treat maker ex-panded by opening a retail store this year. With new distribution deals in place, Sia’s now is eyeing growth at more restaurants, schools and grocery stores throughout the Midwest.
Barth Holohan, 43, says Sia’s began as a way to pro-mote Continuum, a busi-ness he founded to provide nursing, transportation and other home care services to
seniors.His initial idea was to take a pushcart loaded with Italian ice treats to golf tournaments and other events to promote Contin-uum. Instead of a pushcart, he decided instead to start a food truck in May 2013 and make Sia’s a standalone business.
The treats quickly gained a following. The fat-free, non-dairy products — made with fruit, purified water and sugar — have about 55 calories for a 4-ounce serv-ing and are attractive to those seeking lower-calorie, gluten-free options, Holo-han said. Holohan’s entrepreneurial drive is in his genes. His great-grandfather founded Falbo Cheese in Chicago in 1904.